My Scoop Founder and Publisher, the woman with the scoop Amy Lemley Bailey photographed in a Nicole Miller dress from Saks Fifth Avenue with Marketing Director extraordinaire Sara Hood in a Nicole Miller dress from Saks Fifth Avenue and Sales Manager Becky Meriwether in a long blue chiffon dress from Doree.





Bailey photographed in a scoop neck Derek Lam chiffon dress from Gus Mayer with My Scoop's latest addition Elizabeth Fowler, Editor and Publisher of My Scoop Mississippi, bringing a plethora of marketing experience and an unparalleled sophistication to the My Scoop Team.






My Scoop Sales Manager Becky Meriwether has a dynamic personality and is known for dedicated work ethic. Becky is wearing a long blue chiffon dress from Doree.






Meet the My Scoop Sales Team: Becky Meriwether wearing a gold and black dress from Doree, Mary Katherine Smith wearing a black dress from Swank, and Traci Lipscomb wearing a black dress from Manhattan South.




As My Scoop's 2nd year intern Marina Battles is no stranger to hard work, attention to details, and she is certainly not afraid to ask to take a picture of you! From helping out with events to bringing on Scoopette retailers, she is one driven young lady. Marina is a student at the University of Alabama. Photographed in clothes from Private Gallery.

If there is one thing a Southerner knows, it is style. Birmingham is full of fashionistas as you will find on any given night at Bottega or while attending one of the city's galas. We chose Birmingham's Top 10 Fashionistas.

The Trendsetters
These are Birmingham's Trendsetters - the people whose effortless chic introduces our region to new designers and new trends. Anyone who knows John Cassimus knows he likes fashion and has an eye for style. It was only appropriate to include this Notable clotheshorse in our top fashionista photo shoot. John Cassimus is an entrepreneur and proprietor of Jinsei and Maki Fresh as well as the former CEO of Zoe's.
Lesley DeCastro, owner of Manhattan South, has a carefree polished sense of style. She dresses with the current trends, but makes sure to be comfortable and casual at the same time. Lesley believes in boiling it down to basics with a “less is more” attitude. Here she is wearing the Hollywood “it” jean – PRVCY Premium Denim. She paired this great fitting straight leg with a pleated tunic by Nanushka – a creative fashion line from Budapest. Lesley layered a Tat2 Designs coin and pearl necklace with a John Hardy chain and Judith Ripka cross. The look was finished off with a silver platform gladiator. PRVCY, Nanushka and Tat2 Designs can be found exclusively at Manhattan South.
It is no wonder Danielle Yancey is a retail buyer, one look at this fashionista and you will be captivated by her style. We spotted her shopping at Gus Mayer and when we laid eyes on her unique look we knew she belonged in the pages of a fashion magazine. Wearing clothes from her own closet: a grey pleated halter-tie top gathered with a 3-buckle waist belt, black satin ruched pencil skirt, and Stuart Weitzman black patent stilettos, white enamel drop earrings and gold, smoky quartz/blue topaz ring from Regina Jewelry at Gus Mayer.

The All Americans
If it wasn't apparent why Jeana Lee Fleming was chosen as one of our All American girls it certainly became so as she walked in her red dress and apple looking identical to Snow White. Co-owner of Bella Bridesmaid in both Birmingham and Jackson, Jeana Lee is always dolled up and she has a few tricks up her fashionista sleeve as well like creating a bubble hem by pinning her dress up because it was too long. At Bella Bridesmaid Jeana Lee is able to implement her love of styling others by helping each bride find the perfect dress for her best friends. No doubt she has a passion for fashion but her forte lies in the art of accessorizing. As the Style Tips editor Jeana Lee shares her insight with the My Scoop audience. Wearing: Lula Kate "Christy" dress in Cardinal Silk Dupioni.
Davida Freeman is the store manager at one of Birmingham's favorite stores, The Clothes Tree. Sassy and sophisticated describe this All American girl who knows how to dress to the nines. Wearing: dress from The Clothes Tree.

The Heiresses
It is hard not to notice Emily Dees Boulden and her high style. This top fashionista knows how to do it up whether it is walking around in Mui Mui platforms, strutting it in a Rozaa Nichols dress, or having a wedding in Cap Jaluca Anguilla. Emily knows style and the best part - any customer that walks into her store Swank35223 can expect the best customer service from Emily herself. Wearing: Rozae Nichols Cross Over with Organza dress and Barbara Bui Cutout Booties both found at Swank35223.
Paget Pizitz grew up in Birmingham with a very notable last name. Seconds after graduating from Auburn this heiress moved to Washington DC. She spent most of my weekends traveling to New York, so after two years, relocated to a wonderful one bedroom in Chelsea where she worked as a fashion recruiter for Fourth Floor Fashion. She fell in live with everything about New York from the Saturday farmers market at the Chelsea Piers to scavenging flea markets on the lower east side for that great find. However, she knew she would end up in Birmingham sooner or later and moved home in the fall of 2008. Currently, I work at the Alabama Council for Economic Education as the Development Director. I also serve on the junior board for Hands on Birmingham, an organization dedicated to serving the community, and this is where I fulfill my philanthropic needs. Wearing: Dress by Maria Bianca Nero, Shoes by Pelle Moda, Gold bracelet and ring from Regina at Gus Mayer Jewelry department, snake bracelet from a vintage boutique in the West Village in New York.

The Barbie Dolls
Tall, blonde, and beautiful the qualifications for being Birmingham's Barbie Dolls. Doree Walker (pictured at top) owner of Doree in Homewood, is a real life barbie doll and beauty queen. The tall blonde is not only a top Southern beauty but also one of the nicest people you will ever meet. Wearing: dress by di Hera and Jimmy Choos shoes.
Misty Luna (middle) is one hot mommy Barbie. With a closet of Oscar de la Renta, Naeem Kahn, and Marchesa that will make any fashionista drool it is no wonder why we chose this stylista as one of our top 10. Wearing: Naeem Kahn.
Ashley Kaple is young, chic, and if you cannot picture this girl riding around in a pink Mustang like Barbie, get some glasses! With her big eyes and long blonde hair this Barbie with boots can even be seen serving at the McDonald's Drive Thru window (her parents own a franchise). Wearing: Long sleeve sequined mini dress from Doree and cowboy boots from her closet.

Do you think you can guess who this Southern Belle looks like? Check out our sweet home celebalikes and their starlet twins.






Meet Charlize Theron's Southern Look-a-like.












Sloane Hudson and Sara Jessica Parker not only look-a-like but dress alike too!












Vintage fashion designer Sara Jordan of Sara Claire and Esther could be mistaken for Ali Larter from Heroes.













Southern Belle Kelly Lafleur hears that she resembles Diane Lane all the time and it is no wonder why!

Sweet Home Celeb-a-likes

Check out these Southern celeb-a-likes from a charming prince to Ali Landry look-a-like also a Mrs. USA.




Meet Kim Catrall's younger sister, Atlantan about town Moire Menning.






Ali Landry = former Mrs. USA and Huntsville native Stacie Willis








There isn't many places that Josh Steele goes where he isn't referred to as 'prince'.







Anne Hathaway be Oscar nominated but Lawyer Laura Dunning is a winning beauty in her own right.








Who doesn't love Sugarland's Jennifer Nettles and who doesn't enjoy the company of the boisterous and charming Cox Radio rep Lauren Belcher.

Looking for 'him' a present for Valentine's Day, stop searching for ties and golf rounds and realize that you in your knickers is what he really wants.

Passport Panties are cute, frilly, and great for a surprise rendezvous with your Valentine plus they are created by 3 Southern belles. Shop online at www.passportpanties.com




Elle MacPherson Intimates your sexy little secret underneath bra $65 I See London in Nashville.





What man doesn't think about a woman looking casual and natural wearing oneof his button downs. Make this dream come true but in a man's shirt that actually fits you and shows off your shape. Kristin Davis Boy shirt





Flingz are simple and comfortable and a nice surprise under any clothing





Honeydew ruffle panties are one of our favorites and what a treat for your beau on Valentine's $16 www.herroom.com





Get comfy and cozy in these ultra soft pajamas from Soma Intimates top $27.30, bottom $34 at Soma.

MYSCOOP.US

Myscoop.us has been launched, make sure you are getting the Scoop! Check out the latest articles and My Scoop Wish Lists where you can create your Christmas and Birthday lists to send to significant others, family, and friends.


My Scoop is the Southern fashionista's source for style. This online style magazine will keep you updated on the latest fashion, best dressed events, haute travel, posh pads, and everything the Southern Belle needs to know to live a chic life.

With daily articles and biweekly email newsletters, My Scoop, keeps its readers and email subscribers in style with 'in the know' information.

What started as a blog has become an online magazine geared specifically to the Southern fashionista.

My Scoop also offers the Scoopette Card, a shopping discount card for the low annual fee of $30, that offers shopping discounts at notable Southern retailers.

Another fabulous feature - My Scoop Wish Lists where you can create wish lists for Christmas, Birthdays, and any other holiday. Create your list and then email it out to significant others, friends, family, etc, so that when you open that lovely box big or small there is still the element of surprise!

MY FAVORITE THINGS PARTY DIARY

December 12 the fashion set was out in style at My Scoop's My Favorite Things Holiday Party sponsored by Verizon Wireless. With an array of 'Favorite Things' giveaways, champagne and Berry Merry Cocktails, incredible fare from The Wine Loft, the most decadent red velvet Tiffany Box baby bites from Pastry Arts, swag bags with fabulous goodies - this party decorated with large gift boxes wrapped in hot pink, brilliant blue, and silver brought out the South's most chic.

Dressed to impress.





Gifts galore!






A little bite of heaven in these red velvet Tiffany Box baby bites by Pastry Arts.


Cookies shaped like purses, dresses, and shoes - oh my!





Columnist Bradford Bankhead looking stellar in a purple Rebecca Taylor dress from Laura Kathryn and Charles by Charles David shoes poses with friends.





The Scoopettes served cookies and demonstrated phones from Verizon Wireless. People even took personality tests to see which phone best fit their personality.






As always the Swank girls look uber sophis.







Lounging in style at the posh Wine Loft.






Bringing Manhattan South, Lesley Decastro with entourage in tow.






My Scoop's Allie Fuller and Jessica Vance keep a stylish eye on the swag bags filled with designer business cards by Nadia Kidd, Lancome L'Extreme mascara, L'Occitane products, Bumble and Bumble products from Blue Velvet Salon, Prescriptive samples, Baume de Jardin products, Hair Reflections gift cards, Southern Living mini cookbooks, and Red Bull to keep that energy going through the holidays! Jessica Vance wearing a fab geometric dress from Swank 35223 perfect for the weather that night (can we say Christmas in July) and Allie Fuller wearing a Nicole Miller dress from Belk.

MY FAVORITE THINGS GIVEAWAYS

UA graduate Hunter Lingle's line Hunter Dixon can be found at Laura Kathryn. Since this chic simple line is one of My Scoop's Favorite Things it only seems appropriate to have one lucky guest at our holiday event win a dress from Hunter Dixon's spring line from Laura Kathryn.









Emma's at Lee Branch's package includes this cute, comfy baby doll nightie and a $100 gift certificate in their new intimate apparel section of the store.








Ferragamo sunglasses from Schaeffer Eye Center will have you looking like a celeb.








Cosmetic package from Benefits with lots of luscious makeup and skincare courtesy of Belk.







Juicy Couture Tunic from Saks Fifth Avenue valued at $248, pair it with jeans and if the weather is ever cold layer with a turtleneck.






Vera Wang package valued at over $400 from Saks Fifth Avenue.







The Verizon Blackberry Pearl is one of the chicest phones around and one lucky fashionista will be sporting on against her ear very soon!







Fashion package from Theadora filled with Kai perfume (one of Oprah's favorite things), Rebecca Taylor tights, deisgner clutch, and Maria Chevaz jewelry.


Gorgeous quilted 'green' Kai handbag from Marella.








Oscar de la Renta pajamas from Saks Fifth Avenue.




And of course these other fantastic prizes:
Designer Dress and Styling by Emily Dees owner of Swank
Incredible cosmetic and skincare package with Chanel, Trish McEvoy, Mac, and much much more from Southern Beauty Magazine
Bella Bridesmaid Gift Certificate
Summit Gift Certificate
Low Country Luxe Designer Candle Gift Set
Designer Jewelry from Maison Couture
Jewelry from Francesca's Collection

RSVP MY FAVORITE THINGS

Just a quick note about My Favorite Things Holiday Party. You must RSVP by 11am 12/12 to myscoopmedia@yahoo.com. Yes, you can purchase a Scoopette Card at the door via check but only people who have RSVPd will be allowed to do that. We are looking forward to a fab holiday event and very excited about the launch of myscoop.us!

WHAT'S IN THE BAG!

So you are probably wondering what will be in the swag bags tomorrow night. Here is a preview.


These designer business card holders by Nadia Kidd are very chic. Made out of various silk fabrics Nadia has created a design that is durable and attractive. Carrying one of these around will guarantee compliments. A unique magnetic snap easily secures the holder flap in place.


Bumble and Bumble samples from Blue Velvet Salon will add umph to your hair this holiday season.







L'Occitane is opening a new store at The Summit and contributing generously to the swag bags by providing their signature Very Precious Cream and Verbena Shampoo. L'Occitane en Provence creates luxury skincare and body products. Their Very Precious Cream fights all signs of aging.








Cosmetics from Belk including Prescriptive sample, the world famous Baume de Jardine hand healer, and Lancome's L'Extreme mascara.



Olaria Studio Christmas ornaments. These darling ornaments are the creation of the talented Amy McClure whose company Olaria Studio has been featured on HGTV and in various publications.

Other goodies: mini cookbook from Southern Living, Hair Reflections' Gift Card, and for that extra energy to get you through the holidays Red Bull.

PARDON OUR STYLISH PROGRESS

Hi Scoop readers! We are in the midst of launching the new website www.myscoop.us and as you can imagine it takes a a lot of time and preparation. Here is an image of the new design that we are so excited about! We cannot wait to have it up and running for you. I will be posting soon with photos of the Favorite Things giveaways and also photos of the swag, so check back for those My Favorite Things Holiday Party updates.

HOLIDAY PARTY ATTIRE

This holiday party season don't get left out in the cold because you have nothing to wear. My Scoop scouted out some of the most fabulous dresses, shoes, and jewelry to make sure our Scoopettes were dressed to impress.


From left to right, Allison Taylor in a shimmering dress by Diane von Furstenberg $354, Fendi shoes on sale for $468 from Saks Fifth Avenue and Erika Pena earrings $96, cuff $245 and cocktail ring $170 from Manhattan South. Michelle Le in Alabama designer Hunter Dixon dress with butterfly sleeves $425 found exclusively at Laura Kathryn in Crestline Village and strappy shoes by Charles David $105 from Laura Kathyrn. Cherie Fields Democracy champagne chiffon dress $128 from Lara at Patton Creek. Jeana Lee Fleming in a purple print backless dress by Christopher Deane from Swank 35223 $370 and Poetic shoes $98 from Shoelfy in Homewood, and Charlotte Thompson in a Milly Dress $348 from Marella in Mountain Brook Village and gold Sam Edelman shoes $98 from Shoefly in Homewood.


Put on your dancing shoes! These fashionistas hit the floor at The Club, director John Badham's inspiration for the lighted floor in Saturday Night Fever.





Charlotte adding a little color to the holidays in a Signette yellow dress from Swank 35223 $380, Apepazza Pewter shoes $148 from Shoefly in Homewood, and John Hardy jewelry from Barton-Clay. Jeana Lee wearing Tracy Reese sequined underlay dress from Marella $325 and diamond necklace and diamond hoops from Bromberg's.



We all spot those fashion faux pas during the holidays - so make sure to bring your A game to any holiday affair. Cherie wearing Curtsy blousant sleeve dress $204 with metallic shoes by Seychelles $88 Lara at Patton Creek. Michelle wearing Karta $243 with black patent Sam Edelman shoes $94 from Laura Kathryn in Crestline Village.






Bringing gifts galore and good tidings too. Allison looks stunning in this red fitted sparkling Carmen Marc Valvo dress $895 Saks Fifth Avenue. Charlotte wore an elegant black and white brocade Diane von Furstenberg dress $485 from Marella in Mountain Brook Village and a beautiful diamond necklace from Barton-Clay.


Photos by Arik Sokol






Saks Fifth Avenue at The Summit Announcing Jo Malone