Monday, December 17, 2007

MYSCOOP.US has been launched, make sure you are getting the Scoop! Check out the latest articles and My Scoop Wish Lists where you can create your Christmas and Birthday lists to send to significant others, family, and friends.

My Scoop is the Southern fashionista's source for style. This online style magazine will keep you updated on the latest fashion, best dressed events, haute travel, posh pads, and everything the Southern Belle needs to know to live a chic life.

With daily articles and biweekly email newsletters, My Scoop, keeps its readers and email subscribers in style with 'in the know' information.

What started as a blog has become an online magazine geared specifically to the Southern fashionista.

My Scoop also offers the Scoopette Card, a shopping discount card for the low annual fee of $30, that offers shopping discounts at notable Southern retailers.

Another fabulous feature - My Scoop Wish Lists where you can create wish lists for Christmas, Birthdays, and any other holiday. Create your list and then email it out to significant others, friends, family, etc, so that when you open that lovely box big or small there is still the element of surprise!

Friday, December 14, 2007


December 12 the fashion set was out in style at My Scoop's My Favorite Things Holiday Party sponsored by Verizon Wireless. With an array of 'Favorite Things' giveaways, champagne and Berry Merry Cocktails, incredible fare from The Wine Loft, the most decadent red velvet Tiffany Box baby bites from Pastry Arts, swag bags with fabulous goodies - this party decorated with large gift boxes wrapped in hot pink, brilliant blue, and silver brought out the South's most chic.

Dressed to impress.

Gifts galore!

A little bite of heaven in these red velvet Tiffany Box baby bites by Pastry Arts.

Cookies shaped like purses, dresses, and shoes - oh my!

Columnist Bradford Bankhead looking stellar in a purple Rebecca Taylor dress from Laura Kathryn and Charles by Charles David shoes poses with friends.

The Scoopettes served cookies and demonstrated phones from Verizon Wireless. People even took personality tests to see which phone best fit their personality.

As always the Swank girls look uber sophis.

Lounging in style at the posh Wine Loft.

Bringing Manhattan South, Lesley Decastro with entourage in tow.

My Scoop's Allie Fuller and Jessica Vance keep a stylish eye on the swag bags filled with designer business cards by Nadia Kidd, Lancome L'Extreme mascara, L'Occitane products, Bumble and Bumble products from Blue Velvet Salon, Prescriptive samples, Baume de Jardin products, Hair Reflections gift cards, Southern Living mini cookbooks, and Red Bull to keep that energy going through the holidays! Jessica Vance wearing a fab geometric dress from Swank 35223 perfect for the weather that night (can we say Christmas in July) and Allie Fuller wearing a Nicole Miller dress from Belk.

Tuesday, December 11, 2007


UA graduate Hunter Lingle's line Hunter Dixon can be found at Laura Kathryn. Since this chic simple line is one of My Scoop's Favorite Things it only seems appropriate to have one lucky guest at our holiday event win a dress from Hunter Dixon's spring line from Laura Kathryn.

Emma's at Lee Branch's package includes this cute, comfy baby doll nightie and a $100 gift certificate in their new intimate apparel section of the store.

Ferragamo sunglasses from Schaeffer Eye Center will have you looking like a celeb.

Cosmetic package from Benefits with lots of luscious makeup and skincare courtesy of Belk.

Juicy Couture Tunic from Saks Fifth Avenue valued at $248, pair it with jeans and if the weather is ever cold layer with a turtleneck.

Vera Wang package valued at over $400 from Saks Fifth Avenue.

The Verizon Blackberry Pearl is one of the chicest phones around and one lucky fashionista will be sporting on against her ear very soon!

Fashion package from Theadora filled with Kai perfume (one of Oprah's favorite things), Rebecca Taylor tights, deisgner clutch, and Maria Chevaz jewelry.

Gorgeous quilted 'green' Kai handbag from Marella.

Oscar de la Renta pajamas from Saks Fifth Avenue.

And of course these other fantastic prizes:
Designer Dress and Styling by Emily Dees owner of Swank
Incredible cosmetic and skincare package with Chanel, Trish McEvoy, Mac, and much much more from Southern Beauty Magazine
Bella Bridesmaid Gift Certificate
Summit Gift Certificate
Low Country Luxe Designer Candle Gift Set
Designer Jewelry from Maison Couture
Jewelry from Francesca's Collection


Just a quick note about My Favorite Things Holiday Party. You must RSVP by 11am 12/12 to Yes, you can purchase a Scoopette Card at the door via check but only people who have RSVPd will be allowed to do that. We are looking forward to a fab holiday event and very excited about the launch of!


So you are probably wondering what will be in the swag bags tomorrow night. Here is a preview.

These designer business card holders by Nadia Kidd are very chic. Made out of various silk fabrics Nadia has created a design that is durable and attractive. Carrying one of these around will guarantee compliments. A unique magnetic snap easily secures the holder flap in place.

Bumble and Bumble samples from Blue Velvet Salon will add umph to your hair this holiday season.

L'Occitane is opening a new store at The Summit and contributing generously to the swag bags by providing their signature Very Precious Cream and Verbena Shampoo. L'Occitane en Provence creates luxury skincare and body products. Their Very Precious Cream fights all signs of aging.

Cosmetics from Belk including Prescriptive sample, the world famous Baume de Jardine hand healer, and Lancome's L'Extreme mascara.

Olaria Studio Christmas ornaments. These darling ornaments are the creation of the talented Amy McClure whose company Olaria Studio has been featured on HGTV and in various publications.

Other goodies: mini cookbook from Southern Living, Hair Reflections' Gift Card, and for that extra energy to get you through the holidays Red Bull.

Friday, December 07, 2007


Hi Scoop readers! We are in the midst of launching the new website and as you can imagine it takes a a lot of time and preparation. Here is an image of the new design that we are so excited about! We cannot wait to have it up and running for you. I will be posting soon with photos of the Favorite Things giveaways and also photos of the swag, so check back for those My Favorite Things Holiday Party updates.

Tuesday, December 04, 2007


This holiday party season don't get left out in the cold because you have nothing to wear. My Scoop scouted out some of the most fabulous dresses, shoes, and jewelry to make sure our Scoopettes were dressed to impress.

From left to right, Allison Taylor in a shimmering dress by Diane von Furstenberg $354, Fendi shoes on sale for $468 from Saks Fifth Avenue and Erika Pena earrings $96, cuff $245 and cocktail ring $170 from Manhattan South. Michelle Le in Alabama designer Hunter Dixon dress with butterfly sleeves $425 found exclusively at Laura Kathryn in Crestline Village and strappy shoes by Charles David $105 from Laura Kathyrn. Cherie Fields Democracy champagne chiffon dress $128 from Lara at Patton Creek. Jeana Lee Fleming in a purple print backless dress by Christopher Deane from Swank 35223 $370 and Poetic shoes $98 from Shoelfy in Homewood, and Charlotte Thompson in a Milly Dress $348 from Marella in Mountain Brook Village and gold Sam Edelman shoes $98 from Shoefly in Homewood.

Put on your dancing shoes! These fashionistas hit the floor at The Club, director John Badham's inspiration for the lighted floor in Saturday Night Fever.

Charlotte adding a little color to the holidays in a Signette yellow dress from Swank 35223 $380, Apepazza Pewter shoes $148 from Shoefly in Homewood, and John Hardy jewelry from Barton-Clay. Jeana Lee wearing Tracy Reese sequined underlay dress from Marella $325 and diamond necklace and diamond hoops from Bromberg's.

We all spot those fashion faux pas during the holidays - so make sure to bring your A game to any holiday affair. Cherie wearing Curtsy blousant sleeve dress $204 with metallic shoes by Seychelles $88 Lara at Patton Creek. Michelle wearing Karta $243 with black patent Sam Edelman shoes $94 from Laura Kathryn in Crestline Village.

Bringing gifts galore and good tidings too. Allison looks stunning in this red fitted sparkling Carmen Marc Valvo dress $895 Saks Fifth Avenue. Charlotte wore an elegant black and white brocade Diane von Furstenberg dress $485 from Marella in Mountain Brook Village and a beautiful diamond necklace from Barton-Clay.

Photos by Arik Sokol

Saks Fifth Avenue at The Summit Announcing Jo Malone


by Amy Lemley Bailey, Editor & Publisher My Scoop

Melanie Lynn Rings Eclectic cocktail ring with Turquoise center with Swarovzki crystals $78. Rings Eclectic can be found at Anthropologie, Nordstrom, or

Since I will soon be entering into motherhood, these shoes seem the way to do it in style. Although I will not be trotting around in them constantly, they will be a great way to show that, yes, moms indeed have style too. Christian Louboutin Lady Gres shoes $865, Saks Fifth Avenue.

Kai Body Butter $55. This silky body moisturizer is one of Oprah's Favorite Things and available at Theadora in Homewood.

Pa Pa Ya stationary $4 a card. These note cards are too fabulous not to keep on stock for as much as I write notes,

I discovered this Southern designer out of Charleston, Allison Abney, while browsing the web and fell in love with this clutch. I adore this color and it has such unique style. $250.

Delaine Derry Green's artwork is perfect for the fashionista, even the little ones! Since I am decorating Baby Bailey's nursery with fashionista decor, this is a perfect find. Green's vintage pattern art can be found at Naked Art Gallery at $65 and up.

Amidst all the soft pink I want to make sure that my little fashionista grows up to be a smart, independent woman who knows a lot about everything from compounding interest to science projects to how to wear high heels. She may not be able to read it for awhile but this book is essential The Daring Book for Girls $24.95 retail, $16.08 Books a Million price.

Love this Retro Mirror $39, At Home in Homewood.

This gorgeous Rose Cuff by Ophelia $124 is not just jewelry, it is a 'piece' meaning this is something that can make your entire outfit Theadora in Homewood.

Verizon Voyager is rivaling the iphone because not only does it have more capabilities, but it is also less expensive. Equipped with touch screen, the fastest broadband available, music downloads, navigation, and more. Visit your Verizon Wireless dealer.

Stephen Dweck a new designer carried at Bromberg's is world renowned for his unique style. This asymmetrical link necklace can be wore with more casual clothes or would be great for a cocktail party $1330 Bromberg's.


Monday, December 03, 2007


What I want for Christmas by Allie Fuller, Advertising Account Manager

The Furla Venere Leather Clutch-$345 Saks Fifth Avenue at The Summit

Trina Turk Cuffed Lisette Pants, in Platinum $250 Susan G. Matthews in Mountain Brook Village

BCBG MAXAZRIA silk ruched top $168 Saks Fifth Avenue or BCBG at The Summit

David Yurman Silver Ice Crossover Linked Bracelet $1450 Neiman Marcus or Bromberg's

Double Cross by James Patterson $30 Books a Million